

The 2002 World Cup co-hosted by South Korea and Japan further accelerated the growth of the fried chicken industry in South Korea. Moreover, the two appears to be a good match because the beer can reduce the greasiness of the fried chicken. In the 1970’s, draft beer started to become popular and with the promotion of sports events by the Korean government in the 1980’s, chimaek has become a combo consumed by the Koreans while watching the sports events. In the 1960’s and 1970’s, with increasing urbanization, fried chicken became a convenient food for workers in factories and offices in the cities. Starting from the 1970’s, Daegu became the main chicken raising city in South Korea and nearly 80% of chicken came from Daegu. As the Americans liked fried chicken, the Koreans developed recipes for fried chicken and established fried chicken restaurants near the army camps in Daegu to cater for these American customers. armies stationed in various cities in South Korea, one of which was Daegu. Initially, chicken were used to make samgyetang (ginseng chicken soup) in Korea – you can read more about samgyetang in my blog post dated 16 April 2015. How did chimaek become popular in South Korea?
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In South Korea, there is even a “Chicken University” offering courses on how to cook fried chicken and run a fried chicken restaurant and doing research and development projects on new varieties of fried chicken – you can refer to my blog post dated 28 November 2014 for details of the “Chicken University”. In fact, Koreans like fried chicken very much – they can easily have fried chicken either in fried chicken restaurants or by home delivery. It was said that customers needed to wait in line for 3 hours to order fried chicken at some Korean fried chicken restaurants in Shanghai and Beijing. Due to the popularity of that Korean drama in China, chimaek has also become a popular Korean food there. Chimaek (or Chimac) is the short form for fried chicken (치킨 – pronounced as “chikin”) and beer (맥주 – pronounced as “maekju”) generally used among the younger generations. In the hit Korean drama, “My Love from the Star” (별에서 온 그대), the main female character, Cheon Song-yi, likes chimaek (치맥) very much.
